We recently discovered a client who revealed to us that they are paying an SEO company – that’s people who claim to get you on the 1st page of Google and other others – a whopping £1,500 per month. Alarm bells rang. Here’s why:
Lets be clear, Online Design are a web design, build and hosting business. We specialise in creating great websites and e-commerce solutions. We are not an SEO (Search Engine Optimisation) company. We don’t promise you 1st page listings on Google and other search engines. What we are able to do in terms of SEO is to build your site around the framework that achieves sustainable listings in Google.
To explain, search Google for ‘custom web design‘ and I petty much guarantee you will find Online Design kicking around the top of the results. Results by the way that return a vast number – around 215 million. Now, call me old fashioned, but we have NEVER used an SEO company to achieve that position nor have we ever lost that position (and others) since we gained it in 2004 I think it was.
The reason for that sustained listing, we believe, is that the Online Design site is built to keep Google happy from an SEO perspective. Sure, critics may say the SEO of the site has some faults but so what? Results speak for themselves and if Google are happy with it enough to list it so highly… why shouldn’t we be? The downside to that approach? It can take a while to be recognised by search engines. And that's where the unscrupulous SEO boys hover.
The reason a number of SEO companies exist is because they prey on vulnerability and fear. Take the client paying £18k a year. That business is only small & probably doesn’t even make that in profits a year. I just cant get my head around that.
The truth is there is no mystery to gaining a decent rank in the search engine war. Build your site with SEO in mind such as using good keyword related page titles, descriptions, meta data and page content. Add a blog and post articles on a regular basis and get a some closely related back links to your site – avoid link farms and similar sites at all costs – and you’ll be good to go. Just don’t expect miracles and to be on the 1st page of Google the week after you launch your site!
But above all, if your SEO spend is hitting £18k a year… make sure you can cope with all the leads that sort of budget should be generating!
Maybe you run an SEO company, I’d love to hear from you and your angle.
Friar Gate Studios