Your website should immediately impact visitors with a clear message as to what you or your company does and why they should choose or remain with you. These key areas need to be communicated clearly and efficiently if you want your website to work for you.
Identifying where your current website is succeeding and where it is failing is the first step in ensuring your redesign is an improvement on your current online presence.
Determining your websites main function is the first decision you need to make in order to point you design team in the right direction.
Will your website be your primary source of sales and leads? If yes then you need to ensure you don't cut corners with cheap design and off the peg websites. Make sure your designer can provide the functionality and custom design required.
What makes your company or product stand out from the crowd? What do you need your website designer to emphasise in order for customers to understand you are the best choice for them?
How should the visual aspect of the design portray your company or service? Professional? Quirky? Modern? Traditional? This can make a huge difference to the website design, make sure you are clear about how you want to present yourself.
Designers use call to actions to direct visitors, what do you need them to do?
Find our how can help you get the most out of your website redesign. Get in touch today
Friar Gate Studios