Why use email marketing?

 

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and longterm relationship strength than traditional advertising.

When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into unhappy unclients.

 

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Newsletter templates

 

We can provide email templates that will compliment your website and allow you to create effective and striking email campaigns. You will have access to your own your own email control panel, making it simple to create company newletters and update your customers, keeping your company in the forefront.

 

 

The Ten Most Important Tips for Email Marketers

 

1. Only send emails to persons who have requested to receive them.
2. Only include content relevant to the type of content the person has requested.
3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, biweekly, or monthly as long as you are able to keep to that schedule.
4. In most cases, it is best to send business to business emails Tuesday through Thursday. We’ve found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends.
5. In most cases, it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
6. To improve deliverability add a message at the top of your emails that says something like: "To ensure receipt of our emails, please add something@yourcompany.com to your Address Book."
7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
8. Be sure to include both a plain text and an HTML version of your newsletter. mail2go will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don’t include a plain text message, at least 5% of your recipients will see a message with nothing in it.
9. Don’t use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters.
10. Build your list at every opportunity you have. If you have a retail location, add a point of sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter signup form to your web site.

 

 

Before we proceed any further, let’s define permission based email marketing.

 

It is important to note that there are two types of email marketing. One can either send unsolicited email promotions or send out emails only to persons who have requested to receive them. Unsolicited email is, of course, called spam. Sending spam is guaranteed to ruin any legitimate organisation’s reputation. Rule number one of becoming an intelligent email marketer is to not send unsolicited email.

Permission based email marketing, on the other hand, is used effectively everyday by hundreds of thousands of business & organisations to build the value of their brands, increase sales, and strengthen the relationships they have with their clients and subscribers. The key difference, of course, is that these senders are only sending messages to persons who have requested to receive them.

 

That clear? Good! Now all you gotta do is get in touch with us here at Online Design and lets have a chat about how we get you more business.